BRFH CFO Lisa Roger Sells Shares as Peers Hold Positions

On June 13, 2026, BRFH CFO Lisa Roger sold 2,963 shares, while institutional peers maintained their positions.

Written by Trueearnings · Published Jun 15, 2026, 10:00 AM EDT · Updated Jun 15, 2026, 11:00 AM EDT

Key Points

Lisa Roger, CFO of BRFH, sold 2,963 shares on June 13, 2026, with the stock trading at $2.18.
IBEX Investors and Bleichroeder LP held steady positions in BRFH, while Morgan Stanley slightly increased its stake.
Maxim Group maintains a 'buy' rating on BRFH with a $6.00 price target, reflecting positive analyst sentiment.

Lisa Roger, the Chief Financial Officer of BRFH, sold 2,963 shares of the company on June 13, 2026. The sale was not planned under a Rule 10b5-1 trading plan. At the time of the transaction, BRFH shares were trading around $2.18.

Other Institutional Activity in BRFH

While Lisa Roger reduced her holdings, several institutional investors maintained their positions in BRFH. IBEX Investors LLC held steady with 1,440,885 shares valued at about $4,048,887. Similarly, Bleichroeder LP kept its 1,390,758 shares worth around $3,908,030 unchanged. Vanguard Capital Management LLC, however, added 333,294 shares, bringing its total to the same number, valued at approximately $936,556. Morgan Stanley made a minor increase of 769 shares, holding a total of 303,235 shares valued at $852,090. Meanwhile, Geode Capital Management, LLC increased its holdings by 1,828 shares to 97,392 shares, worth about $273,715.

BRFH Stock Snapshot

BRFH shares traded at approximately $2.18. The stock has seen various institutional activities, reflecting investor interest. However, specific financial metrics such as market cap, P/E ratio, and moving averages were not provided.

Insider Buying and Selling at BRFH

Aside from Lisa Roger's recent sale, there has been notable insider activity at BRFH. On April 27, 2026, Riccardo Delle Coste, Chief Executive Officer, purchased 19,231 shares, and Lisa Roger bought 15,000 shares on the same day. Earlier, on April 15, 2026, Delle Coste bought 31,848 shares, and Roger acquired 6,800 shares. These purchases were not part of any pre-planned trading plans.

Analysts Set New Price Targets

Maxim Group has maintained a 'buy' rating on BRFH, with a price target of $6.00 as of September 19, 2025. This reflects continued confidence in the stock's potential. Previously, on July 9, 2024, Greenridge Global downgraded the stock to a 'hold' with a price target of $3.00. The consensus among analysts indicates a positive outlook, with a mean price target reflecting optimism.

Bottom Line

Lisa Roger's sale of BRFH shares is part of ongoing insider activity, which includes significant purchases earlier in the year. Institutional investors have mostly maintained their positions, showing a steady interest in the company. Analyst ratings remain optimistic, with Maxim Group continuing to recommend a 'buy.' As always, it's important to remember that these transactions and ratings are backward-looking and may not reflect the current sentiment.