Mai Fyfield Sells Roku Shares Valued at $99,540

Mai Fyfield sold 832 shares of Roku on June 11, 2026, for about $99,540.

Written by Trueearnings · Published Jun 12, 2026, 10:00 PM EDT · Updated Jun 14, 2026, 8:00 PM EDT

Key Points

Mai Fyfield sold 832 shares of Roku, Inc. on June 11, 2026, for approximately $99,540 at an average price of $119.64.
Roku, Inc. trades on the NasdaqGS under the ticker ROKU, with a current stock price of $143.68 and a market cap of $21.2 billion.
Analysts like Evercore ISI Group and Guggenheim maintain a 'buy' rating on Roku, with price targets up to $185.

On June 11, 2026, Mai Fyfield sold 832 shares of Roku, Inc. (NasdaqGS: ROKU) at an average price of $119.64, totaling approximately $99,540. This transaction was not part of a pre-planned trading strategy.

Insider Buying and Selling at Roku, Inc.

Mai Fyfield's recent sale isn't the only insider activity at Roku. On June 12, 2026, CEO Anthony Wood both bought and sold 25,000 shares, with some sales planned at $130 each. Mustafa Ozgen, President of Devices, also sold 10,194 shares at $144 each under a planned sale on June 12. Meanwhile, Jeff Hastings purchased 1,745 shares on June 11 without a planned strategy.

Other Institutional Activity in Roku, Inc.

FMR LLC increased its holdings of Roku by 3,331,410 shares, bringing its total to 17,011,060 shares valued at about $1.61 billion. BlackRock, Inc. added 483,241 shares for a total of 7,426,295 shares worth approximately $702.7 million. ARK Investment Management LLC reduced its position by 2,061,333 shares, now holding 3,820,405 shares valued at $361.5 million. Geode Capital Management, LLC increased its stake by 316,770 shares to 2,780,900 shares, valued at approximately $263.5 million.

Roku, Inc. Stock Snapshot

Shares of Roku, Inc. are trading around $143.68. The company boasts a market capitalization of approximately $21.2 billion. It has a P/E ratio of 106.4 and a forward P/E of 40.3, indicating expectations for future earnings growth. With a beta of 2.027, the stock shows higher volatility compared to the market. The 52-week range has seen a low of $73.91 and a high of $148.88, while the 50-day and 200-day moving averages are $118.29 and $103.95, respectively. Roku maintains a strong current ratio of 2.91, suggesting good short-term financial health.

Recent Earnings

Roku reported revenue of approximately $4.97 billion, reflecting a growth rate of 22.4%. The company's net margin stands at 4.1%, with a return on equity of 7.8%. The next earnings report is expected on April 30, 2026.

Analysts Set New Price Targets

Evercore ISI Group maintained its 'buy' rating on Roku with a price target of $185 on June 12, 2026. Guggenheim also kept a 'buy' rating, setting a target of $145 on June 9. Morgan Stanley reiterated its 'buy' rating with a $170 target on June 4. Overall, analysts have a strong buy consensus with an average target price of $146.96 from 27 analysts.

About Roku, Inc.

Roku, Inc. operates a popular TV streaming platform that allows users to access a wide range of content, including TV shows, movies, and sports. The company also provides digital advertising services and sells devices like streaming players and Roku-branded TVs. Headquartered in San Jose, California, Roku was founded in 2002 and is led by CEO Anthony J. Wood. The company employs around 3,600 people and operates globally in the Communication Services sector, specifically in the Entertainment industry.

Bottom Line

Mai Fyfield's sale of Roku shares is a notable insider transaction that investors may watch closely. Roku's stock continues to perform robustly, with a high market cap and significant institutional interest. Analysts maintain a positive outlook, with several firms upholding 'buy' ratings and optimistic price targets. As always, insider transactions are just one piece of the puzzle when evaluating a company's stock performance.