Citigroup Reiterates Sell Rating on Cracker Barrel

Citigroup maintains its sell rating for Cracker Barrel with a $34 price target.

Key Points

  • Citigroup reiterated its sell rating on Cracker Barrel Old Country Store, Inc. (NasdaqGS: CBRL) with a price target of $34.
  • Cracker Barrel shares are trading near $46.65, with a market cap of about $1.04 billion and a P/E ratio of 40.6.
  • Other analysts have mixed views, with Argus Research rating it a buy and UBS holding a neutral stance.

Citigroup has reiterated its sell rating on Cracker Barrel Old Country Store, Inc. (NasdaqGS: CBRL), setting a price target of $34. This decision was announced on June 10, 2026, as part of Citigroup analyst Jon Tower's ongoing coverage of the company.

Cracker Barrel Stock Snapshot

Shares of Cracker Barrel are currently trading around $46.65. The company has a market cap of approximately $1.04 billion and a P/E ratio of 40.6. Its forward P/E is even higher at 73.3, indicating expectations of slower earnings growth. The stock has seen a 52-week low of $24.85 and a high of $71.93. Cracker Barrel's beta is 1.296, suggesting it is slightly more volatile than the market overall.

Recent Earnings

Cracker Barrel reported revenue of about $3.34 billion, though it experienced a slight decline of 2.9% in revenue growth. The company's earnings per share (EPS) is $1.15, with a net margin of 0.786% and a return on equity (ROE) of 5.61%. The next earnings report is expected on June 9, 2026.

Dividend

Cracker Barrel offers an annual dividend rate of $1.00, yielding 2.14% based on current prices. The dividend payout ratio stands at 86.96%, indicating a high portion of earnings is returned to shareholders.

Insider Buying and Selling at Cracker Barrel Old Country Store, Inc.

Recent insider activity includes purchases by Jennifer Lankford, SVP and General Counsel, who bought 1,021 shares at $29.08 on May 4, 2026. Doug Hisel, SVP of Store Operations, also bought 1,084 shares at the same price on March 9, 2026. Conversely, Jim Mark Spurgin, SVP Chief Supply Chain Officer, sold 318 shares at $32.76 on January 17, 2026.

Analysts Set New Price Targets

On June 10, 2026, Citigroup maintained its sell rating with a $34 price target. UBS also maintained a hold rating with a $37 target. Earlier, on June 12, 2026, Argus Research maintained a buy rating with a $60 target. The consensus recommendation for Cracker Barrel is to hold, with an average target price of $37.25 among eight analysts.

About Cracker Barrel

Cracker Barrel Old Country Store, Inc. operates a chain of restaurants and gift shops across the United States. The company, headquartered in Lebanon, Tennessee, offers a variety of meals and gift items, including rocking chairs and seasonal gifts. Julie Felss Masino serves as CEO, and the company employs approximately 76,730 people.

Bottom Line

Citigroup's reiterated sell rating highlights ongoing concerns about Cracker Barrel's stock performance. Investors watch these ratings closely, though it's important to remember that analyst opinions can vary. The company's fundamentals show mixed signals, with high valuation metrics and modest earnings growth.

See Also

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